$6 craft patterns → $35 bundle. 7,625 sales.

Growth Timeline

What Lost Wax did

• 15 individual patterns at $4.99–$15.99 each, pulling 400–5,000 sales each. They proved demand with singles before creating the bundle. That sequence matters. Chris Huebert (Lost Wax, based in Canada) designed every pattern himself.
• The "Ultimate Everything" bundle at $34.99 includes all of them for about 75% off the individual total ($167.76). Buyers can do the math instantly and it looks like a steal.
• These aren't generic "craft patterns." They're specifically wearable costume and prop patterns — knight armor, turtle shells, steampunk items. Each pattern includes multi-size templates, written instructions, AND video walkthroughs on YouTube. "Downloadable steampunk top hat pattern" is way more searchable than "craft template."
• Products are PDFs with zero marginal cost. Create once, sell forever. The bundle just repackages existing work into a higher-AOV offer without any new production. He also has a customer gallery ("Costumes Made by YOU!") for social proof.
• Bundles are consistently the strongest revenue lever we see in the data. There's a clear inflection point when a seller introduces one. Lost Wax is probably the cleanest example of it working. Zero paid traffic — all organic through YouTube tutorials, Facebook, and community word-of-mouth.

How the page sells

Steal This Playbook

1. 1Start with 3–5 individual products at $5–$10. Each one should solve a specific, completable project, not be a vague resource pack.
2. 2Search your niche on InfoProdSpy and filter by sellers with 5+ products. Look at which ones have bundles and compare their sales to single-product sellers — the bundle effect is visible in the data.
3. 3Once you have 5+, create a bundle at 40–50% discount vs buying individually. Name it something greedy: "Ultimate", "Complete", "Everything". Show the exact savings math on the page.
4. 4Promise free future additions. It turns a one-time purchase into an investment and kills the "should I wait for more?" objection.
5. 5The bundle becomes your top seller. Lead with it in your marketing and let the individual products serve as proof that the bundle is worth it.
6. 6Use InfoProdSpy's niche analytics to check competition density. "Foam armor patterns" has almost no competition. "Craft templates" has thousands. The price scatter shows you where the gaps are.