"AI prompts" is a commodity at this point. "AI prompts for product managers" at £15 captured the ChatGPT adoption wave and sold 2,200+ copies in half a year. Then it stopped almost entirely. Classic trend riding.
12 snapshots · 2 years
The copy
Professional B2B tone. About 400 words, clean sections separated by horizontal rules. Reads like a product brief rather than a sales pitch. PMs recognize and appreciate that format.
Visuals
1 cover image plus 1 inline table-of-contents preview. Mostly text. For a B2B product targeting professionals, that's fine. The credentials sell it, not the graphics.
Social proof
4.7 stars, 25 ratings, 2,220 sales. 4 named testimonials with company affiliations — Barclays, RBS, Atom Bank. Real people at real companies you can look up.
Pricing
£15 fixed. Time-based anchoring: "80 hours' worth of research" compressed into one guide. The framing shifts the comparison from "is this worth $15" to "is 80 hours of someone's work worth $15."
Clever move
Author credentials section lists 20+ years experience and names Barclays, RBS, Atom Bank. Extensive fintech background (BlackRock, Royal Mint, Wise). Newsletter opt-in at checkout captures the email for future products.
Worth stealing
For B2B products, lead with credentials. Use time-based anchoring ("80 hours of research"). Name testimonials with their companies. Add newsletter opt-in at checkout.
No ad pixels detected — likely organic growth
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Volume Play
59 products across the portfolio, many free. The free items drive tens of thousands of downloads and funnel buyers to paid accessories at $2–$20. Community-driven distribution, no paid traffic.
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Bundle Play
15 products, one bundle that became the top seller at 6x the individual price. Textbook revenue inflection. Zero ads.
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Ad-Funded
15 products at $249–$749. The only seller in our database running paid traffic at premium prices.
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